Another movie in which the makeup adds a dramatic effect is the joker from Batman the Dark Knight. The makeup is creepy and catches your eye and makes the character obvious as the bad guy.
The movie IT is a scary movie and the makeup is what makes the movie as it adds to the creepiness.
The red frizzy wig also adds to the final look.
I also really love the makeup in burlesque as it is elegant and the lipstick brightens up the face.
The makeup done in maleficent is brilliant as it catches the idea of the character and the black contouring that sharpens cheekbones is brilliant

The characters wig is big and over the top and adds the makeup, both creates a excellent look together.

Christina's wig in this scene in burlesque matches and makes the costume as well as the makeup better.

A play that is in the UK which uses wigs is Wicked and the wig adds to the look of the character
Another UK plays that uses wigs throughout it production to add to the character and make them more effective in The Lion King